Problem: Ikon had their buzz term (Evolve) for the upcoming year, but didn’t have any creative to support it.
Solution: This proposed campaign used the Evolve theme to illustrate Ikon-inspired evolutions in nature to incite evolutions in your business.
A. This layout was from a series of ads that highlighted features found in the animal kingdom that coincided with features from Ikon’s advanced office machines.
B. This ad challenged the reader after looking at some iconic examples in history where pioneers previously evolved.
Problem: Ikon needed a direct mail piece that would turn heads and capture more market share.
Solution: A clever take on a timeless game showcased a personalized letter (paper), cost-cutting strategies (scissors), and an actual MP3 player (rock) all delivered in this very successful dimensional piece.
Problem: Nextel strived to capture a broader range of markets that could benefit from their “Push to Talk” technology.
Solution: A can’t miss package encompassed personalization, 2 actual Nextel phones, and a signed boxing glove by legend Joe Frazier, in order to capture the attention of prime prospects.
Problem: In a crowded office supply marketplace, Corporate Express needed to stand out from the clutter.
Solution: A clearly preposterous survival story, bold color, and vivid imagery formed the basis for this humorous self-mailer.
Problem: Corporate Express needed an inexpensive kit to send to customers who recently placed an initial order that would thank them and offer a future discount.
Solution: This design incorporates product directly into the messaging on the outside as well as on the border inside. To keep costs low, photography was shot in-house. This kit performed extremely well as it spurred repeat orders.
As part of a successful pitch for new business, this dimensional package was intended to capture potential credit card customers’ attention by using an illustrated Home Depot branded toolbox as the delivery device.
Targeting the do-it-yourselfer, this postcard front featured a familiar setting, with an unlikely centerpiece.
Problem: Volkswagen needed a cost efficient direct mail piece to spike TDI sales in conjunction with an expiring $1,300 tax credit.
Solution: A flashy die-cut TDI Clean Diesel literally jumps off of the page from this inexpensive but effective communication.
Problem: National Retail Services lacked an effective tool for salespeople to leave behind with prospective clients.
Solution: An eye-catching shape and a built-in pocket for targeted relevant case studies along with a business card made this brochure one efficient package.
Problem: CFM Direct was looking to refresh their branding, including their web site.
Solution: The final design featured a widescreen “stage” that cycled content, new bright secondary colors to enhance the house blues, and professional photography that starred the actual employees.
Problem: Philadelphia Mixing Solutions had an outdated web site and customers had a hard time navigating and collecting information.
Solution: Using intuitive navigation, a clean layout, as well as vibrant colors and photography, this design solved their customers’ issues.
This Capital One web site was proposed as a way to capitalize on the brand awareness of the Visigoth TV campaign by giving customers a way to experience additional Visigoth-inspired content and included a viral component for increased exposure.
Problem: The previous site lacked sophistication and had virtually no human element in its photography.
Solution: A simple color palette, warm photography, and an easily digestable layout all starred in this revamped Bankers Advisory site.
Problem: Devon Direct was acquired by Euro RSCG and was in need of a new web site reflecting the new brand.
Solution: A bold graphic animated center star, rich colors, and short hard-hitting copy made this design pop.
